Better, Simpler Strategy: A Value-Based Guide to Exceptional Performance

Better, Simpler Strategy is a groundbreaking book that reveals the secret to achieving more by doing less in today's fast-paced business environment.

Written by a renowned Harvard Business School professor, this book provides a simple yet powerful tool - the value stick - to help executives make their strategy more effective and easier to execute.

By measuring the two fundamental forces that lead to value creation and financial success, the value stick helps companies create value for customers while lowering the willingness-to-sell of employees.

With numerous examples across industries and geographies, this book is a must-read for any business leader looking to gain a competitive edge in today's rapidly changing marketplace.