Consumer Behavior, Loose-Leaf Version: 9781305640054: Hoyer, Wayne D., MacInnis, Deborah J., Pieters, Rik

The 7th edition of CONSUMER BEHAVIOR by Wayne D.

Hoyer is a comprehensive and practical guide to understanding consumer behavior, perfect for today's global business environment.

With cutting-edge research and current business practices integrated throughout, this text provides students with a strong foundation in marketing, psychology, sociology, and anthropology.

The new edition emphasizes social responsibility and ethics in marketing, examining both the dark side and constructive possibilities.

Real-world examples and thought-provoking application exercises are included throughout, providing an engaging and thorough guide to this essential subject.

Don't miss out on the opportunity to gain a deeper understanding of consumer behavior and how it applies to your business - get your copy of CONSUMER BEHAVIOR today!