Understanding digital marketing: The principles of digital marketing explained simply and practically

This comprehensive guidebook is a must-read for anyone looking to master the principles of digital marketing in a practical and straightforward manner.

With a focus on business model innovation, social media landscape, video marketing, cross-media marketing, performance marketing, banner designs, neuromarketing, conversion rate optimization, search engine management, targeting, crawling, Google Analytics/digital analytics, KPIs, and marketing law, this book covers a wide range of topics that are essential for success in the digital marketing landscape. The author's unique approach of following each theoretical section with a "best practice" section, where the topic is taken up again based on a fictitious company, makes it easy to understand how these concepts can be applied in real-world scenarios.

This book is suitable for both beginners and advanced users, making it an excellent resource for anyone looking to enhance their digital marketing skills.

With the author's expertise as a "Digital Marketing Specialist" and his experience in advising various companies on the challenges of digitalization, this guidebook is a valuable tool for anyone looking to stay ahead of the curve in the rapidly evolving world of digital marketing.