Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling

Aligning Strategy and Sales is a comprehensive guide to linking your go-to-market initiatives with strategic goals, equipping you to fuel the behaviors required for profitable growth.

This book provides a road map to articulate strategy in ways that people in the field can understand, diagnose and manage the core levers for effective selling in any organization, and optimize customer management activities to improve selling and strategy.

With thoughtful, clear, and engaging examples, Cespedes shows how sales efforts affect all elements of value creation in a business, whether you're a start-up seeking to scale or an established firm looking to jump-start new growth.

Don't miss out on this opportunity to transform your sales strategy and achieve sustainable success.