Not Born Yesterday: The Science of Who We Trust and What We Believe

The book "Not Born Yesterday" is a groundbreaking exploration of how we make decisions about who to trust and what to believe.

Drawing on recent findings from psychology, history, and anthropology, the author argues that we are not as gullible as we think.

In fact, our cognitive mechanisms are designed to be on guard against harmful beliefs while remaining open to changing our minds when presented with the right evidence.

This book will challenge your assumptions about mass persuasion and provide practical insights into how we can filter the flow of information around us more effectively.

With its lively and provocative style, "Not Born Yesterday" is a must-read for anyone interested in understanding how we make decisions and how to make better ones.