Online Influence: Boost your results with proven behavioral science

This book is a game-changer for anyone looking to increase their online conversions! With over 40 real-life success cases and more than 150 illustrations of dos and don'ts, you will find the most complete and practical guide to designing and improving your online customer journey.

The authors, Bas Wouters and Joris Groen, are experts in their field and have provided a true gift to those of us who want to become more influential online.

The book covers current, scientifically-based information on the most successful forms of behavior design, persuasive prompts, psychological motivators, practical applications, and more.

You will be impressed with the book's advice on simple strategies for making online messaging more effective.

Whether you are working in online commerce or just looking to improve your online presence, this book is a must-read!