Cheap: The High Cost of Discount Culture

The Low Price Revolution: Uncovering the Hidden Costs of America's Obsession with Cheap.

This book is a must-read for anyone who wants to understand the unsettling illogic that underpins our bargain-hunting reflex and the devastating market forces that have transformed America.

With vivid storytelling and meticulous research, Ellen Ruppel Shell traces the birth of the bargain from the Industrial Revolution to the assembly line and beyond, highlighting colorful characters like Gene Verkauf, founder of E.J.

Korvette.

Learn how the rise of chain stores in post-Depression America led to a reeducation of the American consumer, prioritizing convenience over quality and big-box retailers completing the job by making low price the new standard for value.

But be warned: the effects of this insidious perceptual shift are far-reaching, including a blighted landscape, escalating debt, stagnating incomes, fraying communities, and more.

Don't miss out on this eye-opening exploration of the hidden costs of America's obsession with low price.

Get your copy today!