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The Valley Is Burning: When Communications Becomes the Crisis
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The Valley Is Burning: When Communications Becomes the Crisis
The Valley is Burning: When Communications Becomes the Crisis is a must-read for any organization facing crisis communications.
This book provides an in-depth look at the communications function during the Merrimack Valley natural gas explosions, offering valuable insights into what worked and what didn't during this high-stakes situation.
With expert analysis from a seasoned communicator who worked side-by-side with project leadership, you'll gain key takeaways on how to effectively communicate during a crisis, including how to handle intense public and media scrutiny, shifting timelines, economic uncertainty, and emotional challenges.
Don't miss out on this essential guide for any organization looking to improve their crisis communications strategy.
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