Winning in China: 8 Stories of Success and Failure in the World's Largest Economy

The book "Winning in China" by Lele Sang and Karl Ulrich is a must-read for any business looking to succeed in the world's largest economy.

With insights from eight well-known companies, including Hyundai, LinkedIn, Sequoia Capital, and InMobi, this book provides a framework for understanding the factors that contribute to success or failure in China.

The authors answer critical questions such as which cultural differences can boost or sink different companies, how Intel thrived in a country that favors agile upstarts, and how Zegna emerged as a surprising success story despite new headwinds from the COVID-19 pandemic.

By studying these stories, readers will gain valuable insights into how to realistically assess their chances of success in China and make informed decisions about their entry strategy.

Don't miss out on this opportunity to learn from the best and increase your chances of winning in China.