Essentials of Business Research Methods

The Essentials of Business Research Methods is a comprehensive guide to research methods and analytical techniques for business students, providing an accessible and hands-on approach to gathering and using data to make relevant and timely decisions.

Fully updated throughout, this fifth edition covers emerging technologies such as machine learning and blockchain technology, as well as expanded coverage of secondary data and ethics in business research.

With a realistic continuing case used throughout the book, applied research examples, and ethical dilemma mini cases, students can see how business research information is used in the real world.

This textbook is supported by a range of online resources, including an instructor’s manual, PowerPoint slides, and a test bank.

Don't miss out on this essential resource for business students!