The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness

The Substance of Style by Virginia Postrel is a groundbreaking book that explores the significance of aesthetics in our daily lives.

This thought-provoking read delves into the world of fashion, real estate, politics, design, and economics to make the case for the importance of aesthetic value.

With engaging examples such as the GE Design Center in Selkirk, New York, and the impact of sleek leather pants on our consumer decisions, Postrel argues that appearance counts and is a vital component of a healthy society.

This book will heighten your awareness of the newly sculpted aesthetic world and inspire you to appreciate the beauty in everyday life.

Don't miss out on this intelligent and incisive examination of our culture's aesthetic imperative.