The Power of Glamour: Longing and the Art of Visual Persuasion

The Power of Glamour by Virginia Postrel is a groundbreaking book that uncovers the mysteries of glamour, revealing its three essential elements and how they create a distinctive sensation of projection and yearning.

This book is not just about style or personal qualities but a cultural phenomenon that shapes our decisions and influences our everyday choices.

With more than 100 illustrations, Postrel separates glamour from glitz, revealing what makes something truly glamorous.

The Power of Glamour will change the way you think about marketing, fashion, and culture, and it's a must-read for anyone looking to understand the hidden forces that shape our desires and dreams.