Glencoe Marketing Series: Hospitality & Tourism, Student Edition

What do you want in a marketing textbook? A comprehensive overview of the industry, practical applications, and expert insights? Look no further than Glencoe Marketing: Hospitality & Tourism! This innovative textbook provides an in-depth look at the various marketing aspects of the hospitality and tourism industry, covering everything from market segmentation to brand management.

With a focus on state standards and objectives, this book is perfect for secondary students taking Marketing II courses, as well as supplemental texts for Marketing I courses that may use Marketing Essentials. But don't just take our word for it! The Glencoe Marketing Series has been developed by leading experts in the field, ensuring that you receive the most up-to-date and relevant information available.

And with McGraw-Hill authors representing the best minds in their respective fields, you can trust that this text will provide you with the knowledge and skills necessary to succeed in the competitive world of marketing.

So why wait? Order your copy of Glencoe Marketing: Hospitality & Tourism today and start building a successful career in the hospitality and tourism industry!