A Marketer's Guide To Category Design: How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy

The Category Designer's Guide to Creating Killer Brands is a comprehensive roadmap for entrepreneurs, marketers, and business leaders who want to dominate their category and create a lasting legacy.

Written by the Category Pirates - Christopher Lochhead, Eddie Yoon, and Nicolas Cole - this book provides actionable insights and strategies for designing your brand's category, outsmarting your competitors, and building a loyal customer base. Within the context of today's rapidly changing digital landscape, the authors reveal why traditional marketing approaches are no longer effective and how to adapt your strategy to the new reality.

You will learn how to: * Identify and create a new category that aligns with your brand's purpose and values * Understand the unique needs and behaviors of Native Digitals (people under 35) and how to market to them effectively * Avoid falling into the "Big Brand Lie" trap by focusing on what really matters to customers * Execute a successful Dam The Demand strategy to stop customers in their tracks and move them towards your new future * Launch a Lightning Strike Strategy that will leave your competitors in the dust Don't miss out on this opportunity to transform your brand and take control of your category.

Get ready to become the leader in your industry with The Category Designer's Guide to Creating Killer Brands.