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The Power of a Point of View: Everything Is the Way it Is Because Someone Changed the Way It Was

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The Power of a Point of View: Everything Is the Way it Is Because Someone Changed the Way It Was

The Power of a Point of View: Everything Is the Way it Is Because Someone Changed the Way It Was

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The Power of a Point of View: Everything Is the Way it Is Because Someone Changed the Way It Was

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Ninety percent of what we’ve been taught about entrepreneurship, business strategy, and marketing is wrong.Conventional business advice and marketing strategies tell us the best way to “stand out” is to compare ourselves to the competition, and to explain to customers why our new "carbadingulator" is better, faster, smarter, and cheaper, and that’s why they should buy from us (not “them”).In reality, this is a death sentence.

Without a differentiated POV, you are just like everyone else.

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