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Winning at New Products: Creating Value Through Innovation
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Winning at New Products: Creating Value Through Innovation
The fully updated and expanded edition of Winning at New Products is a must-read for any product developer looking to maximize their chances of success.
With over two decades of research and field-tested strategies, this book provides an essential resource for achieving product leadership.
Learn how to generate breakthrough ideas, pick the winners, and drive them to market successfully with the help of industry leaders and real-world illustrations.
Don't miss out on the opportunity to transform your product development process and drive growth for your business.
Get your copy today!
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