Measuring the User Experience: Collecting, Analyzing, and Presenting UX Metrics (Interactive Technologies)

Measuring the User Experience is a comprehensive guide to collecting, analyzing, and presenting UX metrics.

This third edition provides an update on the first resource that focused on quantifying user experience, with new research, case studies, and examples using the latest version of Excel.

Learn how to select the right metrics for every case, including behavioral, physiological, emotional, aesthetic, gestural, verbal, and physical metrics, as well as more specialized metrics like eye-tracking and clickstream data.

This book provides a vendor-neutral examination of how to measure user experience with websites, digital products, and any other type of product or system.

With new global case studies and a companion website filled with resources, Measuring the User Experience is the ultimate tool for UX professionals looking to improve their metrics and enhance user satisfaction.