Lean Branding: Creating Dynamic Brands to Generate Conversion

Lean Branding is a comprehensive toolkit that empowers entrepreneurs to build robust, dynamic brands that generate conversions.

With over 100 DIY branding tactics and inspiring case studies, this book provides step-by-step instructions for building and measuring 25 essential brand strategy ingredients.

By focusing on brand story, symbols, or strategy, entrepreneurs can measure their brand ingredients using meaningful metrics and pivot them in new directions based on what they've learned.

Laura, the author, has extensive experience implementing The Lean Startup methodology with over 150 entrepreneurs and 50+ internet-based startups, giving her a unique insight into what it takes to improve every component of their brand strategy.

Whether you're just starting out or looking to refine your existing brand, Lean Branding is the ultimate resource for building a successful startup.