Takin' Care of Business: The BIG IDEA for Small Business

Book overview The single most important activity for a business owner is sales and marketing.

However, most small-business people get caught up in the day to day requirements of their work and only address the need for marketing and sales when they have an insufficient supply of customers or when they face financial hardship, leaving themselves very exposed to the whims of the economy.

Takin' Care of Business provides strategies and advice for small business owners to thrive in any market condition, includingThe ten most common mistakes small-business owners makeInsight on whether or not your business is fundamentally soundAddresses the biggest issue small businesses face: how to create new customersTeaches small-business owners how to become advocates in the marketplaceA debt reduction plan - How to access the rollover formula for credit card debt reduction to get debt freeProvides practical steps to followAccess to a website that provides bonus resources including a pre-programmed, working Excel spreadsheet for creating and balancing a business budget.