Addiction by Design: Machine Gambling in Las Vegas

The Addiction by Design book is a groundbreaking exploration of the new "crack cocaine" of high-tech gambling, revealing the intriguing world of machine gambling and its captivating effects on players.

With 15 years of field research in Las Vegas, anthropologist Natasha Dow Schüll uncovers the strategic calculations behind game algorithms and machine ergonomics, casino architecture, and "ambience management" designed to keep players engaged for as long as possible.

The book delves into gamblers' everyday lives, regulatory debates, and industry conventions, providing a comprehensive understanding of the complex relationship between gambling addiction and the design of electronic gambling machines.

This must-read for anyone interested in the psychology of gambling and the gaming industry offers a compelling inquiry into the intersection of human behavior and technological innovation.