Split-Second Persuasion: The Ancient Art and New Science of Changing Minds

The book "Split-Second Persuasion" by Kevin Dutton is a groundbreaking guide to understanding the psychology and neuroscience behind the art of persuasion.

This comprehensive resource reveals the hidden pathways in the brain that lead us to believe something even when we know it's not true, and provides practical strategies for instantly effective persuasion.

With a focus on the five elements of SPICE (simplicity, perceived self-interest, incongruity, confidence, and empathy), this book offers a powerful toolkit for anyone looking to influence others in their personal or professional lives.

Whether you're looking to close deals, win arguments, or simply get someone to do something, "Split-Second Persuasion" is the ultimate guide to unlocking your full potential as a persuader.

Don't miss out on this fascinating and provocative read!