Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources: Kotler, Neil G., Kotler, Philip, Kotler, Wendy I.

Museum Marketing and Strategy - The Ultimate Guide to Differentiating Your Museum and Achieving Financial Stability.

This newly revised and updated edition of the classic resource provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges.

With a focus on defining the exchange process between a museum's offerings and consumer value, differentiating a museum and communicating its unique value in a competitive marketplace, finding, creating, and retaining consumers, and converting visitors to members and members to volunteers and donors, this book is essential for any museum looking to achieve financial stability.

Don't miss out on the opportunity to transform your museum's marketing strategy - order Museum Marketing and Strategy today!