Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die

The Freakonomics of big data is a must-read for anyone interested in understanding how predictive analytics (machine learning) works and its impact on our daily lives.

Leading expert Eric Siegel reveals the latest state-of-the-art techniques and case studies, making this book accessible to both lay readers and experts alike.

With the power of data, predictive analytics unlocks the secrets of human behavior, combating risk, boosting sales, fortifying healthcare, streamlining manufacturing, conquering spam, optimizing social networks, toughening crime fighting, and winning elections.

Don't miss out on this fascinating and surprisingly accessible introduction to the future of prediction.