Herd: How to Change Mass Behaviour by Harnessing Our True Nature

This book is a game-changer for anyone interested in marketing and consumer behavior.

HERD, by Mark Earls, challenges the long-held assumption that individuals make purchasing decisions based on rational thinking.

Instead, Earls reveals that our species is designed to operate as a herd, with our behavior influenced by the actions of those around us.

This groundbreaking insight has far-reaching implications for marketers and businesses, who must now rethink their strategies in light of this new understanding. With updated stats and figures, as well as two completely revised chapters on social networking, HERD provides a comprehensive overview of the latest research in behavioral science and its applications to marketing.

From Peter Kay to Desmond Tutu, Apple to UK Sexual Health programs, this book offers a host of fascinating examples and anecdotes that will challenge your assumptions about how people make decisions. Don't miss out on the opportunity to revolutionize your approach to marketing with HERD.

This book is a must-read for anyone looking to stay ahead of the competition in today's fast-paced business landscape.