Marketing Strategy: A Decision-Focused Approach: 9780078028946: Walker, Orville C., Mullins, John

The eighth edition of Marketing Strategy, by John W.

Mullins, is a comprehensive and strategic text that provides students with the tools and knowledge necessary to create and implement effective marketing strategies.

With a focus on the cross/inter-functional relationships within an organization, this text offers a unique approach to decision making, setting it apart from competitors.

The inclusion of four key trends sweeping the world of marketing theory and practice ensures that students are equipped with the most up-to-date information and strategies.

As an award-winning teacher and experienced business professional, John Mullins brings a wealth of knowledge and expertise to this text, making it an invaluable resource for anyone looking to master the art of marketing.