Marketing: An Introduction (12th Edition): 9780133451276: Armstrong, Gary, Kotler, Philip

The ultimate marketing tool for undergraduate Principles of Marketing courses, "Marketing: An Introduction" is a must-have for any student looking to succeed in today's fast-paced business world.

With its focus on creating value for customers and leveraging the latest digital technologies, this text provides a comprehensive introduction to marketing that will help students prepare for their future careers. The Twelfth Edition of "Marketing: An Introduction" offers engaging real-world examples and information that demonstrate how customer value is created and captured in every effective marketing strategy.

The text also includes new coverage on online, social media, mobile, and other digital technologies, ensuring that students are equipped with the latest knowledge and skills to succeed in today's rapidly changing business environment. But don't just take our word for it! With MyMarketingLab, a total learning package that provides a dynamic set of tools for gauging individual and class progress, students will be able to apply their knowledge and see real results.

This program has been proven to improve student performance in the course, making it an essential resource for any student looking to excel in marketing. So don't wait – get your copy of "Marketing: An Introduction" today and start your journey towards a successful career in marketing!