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Digital Marketing Analytics: In Theory And In Practice (Black & White Print Version)

Digital Marketing Analytics: In Theory And In Practice (Black & White Print Version)

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    Digital Marketing Analytics: In Theory And In Practice (Black & White Print Version)

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    The "Digital Marketing Analytics" guide by Kevin Hartman is an indispensable resource for anyone seeking to harness the power of data in today's digital landscape.

    As a seasoned Director of Analytics at Google, Hartman provides a comprehensive and accessible overview of the field, covering everything from historical context to consumer/brand relationships.

    This book is essential reading for anyone looking to stay ahead of the curve in the rapidly evolving world of digital marketing analytics.

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