Consumer Profiles (RLE Consumer Behaviour): An introduction to psychographics (Routledge Library Editions: Consumer Behaviour)

This book is a must-read for any marketer looking to understand consumer behavior and develop successful marketing strategies.

With its focus on psychographics, it provides a comprehensive introduction to the essential elements of this powerful tool.

The case studies included in the book offer valuable insights into how psychographics can be applied in various consumer groups, making it an invaluable resource for anyone looking to stay ahead of the competition.

Don't miss out on the opportunity to revolutionize your marketing approach with this groundbreaking book!