Marketing Management (MindTap Course List)

The MARKETING MANAGEMENT, 6E by Dawn Iacobucci is an indispensable guide for any business looking to succeed in today's fast-paced marketing landscape.

With a captivating style and engaging presentation, this comprehensive overview of marketing management provides readers with a framework that clearly illustrates how core concepts fit together.

Revised chapters, updated explanations, new mini-cases, and the latest examples depict global marketing, ethics, and social media marketing in action.

This edition emphasizes the importance of theory with a framework that demonstrates the interrelationship of marketing concepts and decisions.

Leading cases from Harvard, Darden, and Ivey further reinforce the relevance of what you are learning.

MindTap digital resources offer interactive content that connects the latest marketing management principles to business success.

Don't miss out on this opportunity to gain a competitive edge in the marketplace - get your copy of MARKETING MANAGEMENT, 6E today!