Loose Leaf for Advertising and Promotion: 9781260152302: Belch, George, Belch, Michael

The Belch's Advertising and Promotion: An Integrated Marketing Communications Perspective is a comprehensive guide for anyone looking to effectively plan, implement, and evaluate integrated marketing communications (IMC) programs.

With a focus on understanding the overall marketing process, consumer behavior, and communications theory, this book provides students with a solid foundation for developing promotional strategies that influence consumer decision making. The text covers all aspects of IMC, including advertising, sales promotion, direct marketing, the internet (including social media and mobile marketing), support media such as outdoor advertising, product placement and integration, and publicity/public relations.

The author's extensive research in these fields provides readers with a thorough understanding of how to integrate advertising with other promotional-mix elements for maximum impact. Don't miss out on the opportunity to revolutionize your marketing strategies with Belch's Advertising and Promotion: An Integrated Marketing Communications Perspective.

Order now and start seeing real results in your business!