Introducing the Creative Industries: From Theory to Practice

This comprehensive guidebook, "Introducing the Creative Industries," is a must-read for anyone looking to succeed in the fast-paced world of creativity.

Interweaving theoretical concepts with practical skills, it provides a complete understanding of the industry, from its history and trends to products and markets.

With a focus on cultural economy and entrepreneurial spirit, this book teaches readers how to spot opportunities and take kickstart their career in the creative industries.

Featuring case studies from fashion and gaming to journalism and music, it is an essential guidebook for students of creativity.