Gerenciando vendas: Artigos fundamentais da Harvard Business Review para liderar sua equipe e alavancar seus resultados (10 leituras essenciais - HBR) (Portuguese Edition)

The "DEZ LEITURAS ESSENCIAIS DA HARVARD BUSINESS REVIEW" is a must-read for any professional looking to succeed in today's fast-paced and highly competitive business world.

With over 2 million copies sold globally, this collection of 10 essential articles from the Harvard Business Review is a reference point for anyone seeking to stay ahead of the curve. Led by renowned authors such as Philip Kotler, this book provides a comprehensive overview of sales management in today's marketplace.

You will learn how to: • Motivate your sales team effectively • Integrate sales and marketing departments for maximum impact • Assess your sales cycle and its impact on your team • Identify your customer's buying center • Leverage the power of micro-markets • Adjust your compensation system for optimal results Don't miss out on this opportunity to transform your sales strategy and take your business to new heights.

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