The Language of Global Success: How a Common Tongue Transforms Multinational Organizations

The Language of Global Success is a groundbreaking book that provides an in-depth look at how language shapes communication and negotiation within global organizations.

Drawing on 650 interviews conducted across multiple locations worldwide, the author reveals three distinct social groups within these organizations: linguistic expats, cultural expats, and linguistic-cultural expats.

The book demonstrates how language can serve as a conduit for an unfamiliar culture, often in unexpected ways, and offers valuable lessons for all global companies facing language and culture challenges.

This must-read book is essential for anyone looking to navigate the complexities of cross-border communication and achieve success in today's globalized world.