Know What You're For: A Growth Strategy for Work, an Even Better Strategy for Life

Your organization - business, church, or nonprofit - will experience unprecedented growth when you close the gap between these two game-changing questions: What are we known for? What do we want to be known for?In Know What You're For, entrepreneur and thought leader Jeff Henderson makes it clear that if we want to change the world with our products or our mission, then we must shift the focus of our messaging and marketing.

Rather than self-promoting, we must transform our organizations to be people-centric.