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The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage
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The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage
The Power of Broke is a groundbreaking book that reveals how starting a business on a limited budget can be an entrepreneur's greatest competitive advantage.
Written by Daymond John, the founder of FUBU and star of ABC's Shark Tank, this book provides real-world examples and insights into how to leverage broke status to achieve phenomenal success. With a $40 budget, John had to strategize out-of-the-box ways to promote his products, leading to the launch of the FUBU brand into a $6 billion dollar global phenomenon.
He shows how starting a business from broke forces you to think more creatively, use resources more efficiently, connect with customers authentically, and market ideas imaginatively. The book also features stories of dozens of other entrepreneurs who have hustled their way to wealth, including Steve Aoki, the electronic dance music (EDM) deejay who managed to parlay a series of $100 gigs into becoming a global superstar. Don't miss out on this inspiring and practical guide to turning your broke status into a competitive advantage.
Order now and unlock the secrets to phenomenal success!
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