Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future

The Story Wars is a comprehensive guide for business communicators looking to create iconic brands that resonate with their audience.

With insights from mythology, advertising history, evolutionary biology, and psychology, this book provides practical strategies for building memorable stories that matter.

Learn how to cast aside broken traditions and join a revolution to build the brands of the future.

Discover how social media tools are driving a return to the oral tradition, in which stories that matter rise above the fray.

Marketers have become today's mythmakers, providing society with explanation, meaning, and ritual.

This book is a call to arms for business communicators to join the revolution and create deeper meaning and stronger partnerships in building a better world.

With real-world examples of successful brands like Old Spice, The Story of Stuff, Nike, the Tea Party, and Occupy Wall Street, you'll learn how to win the story wars and create iconic brands that last.

Don't miss out on this opportunity to transform your craft and change the world.