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    • The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm

    The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm

    By Amazon

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    $ 15.99

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    Price last updated : Nov 07, 2024 3:36 AM

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      The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm

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      IDEO doesn't buy into the myth of the lone genius working away in isolation, waiting for great ideas to strike.

      Kelley believes everyone can be creative, and the goal at his firm is to tap into that wellspring of creativity in order to make innovation a way of life.

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