Fit for Purpose: Synthesizing Customer Experience with Strategy for Accelerated Business Results

The Fit for Purpose Framework is a comprehensive guide to help businesses navigate complex and volatile markets in the 21st century.

This third edition, newly revised in 2023, offers practical and actionable insights for executives, strategic planners, product managers, and anyone looking to understand how to manage for long-term survival and profitability.

With a focus on identifying customer segments based on purpose and new market segments, this framework provides a pragmatic approach to selecting markets that align with your strategy, designing products and services that meet customer expectations, and taking actions to amplify successful markets and switch off unsuccessful ones. The Fit for Purpose Framework is more than just a toolkit - it's a mindset shift towards understanding the needs of your customers and adapting to their evolving expectations.

By applying the framework's principles, you'll be able to identify areas of improvement, create metrics that matter, and leverage your frontline staff to sense market needs.

Whether you're looking to improve an existing product or service or launch a new one, this framework will give you the skills and knowledge to succeed in today's fast-paced business landscape.

So why wait? Get started on your journey towards Fit for Purpose success today!