Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist

The Fascination Advantage is a comprehensive guide to help businesses and individuals unlock the power of fascination in their marketing strategies.

With the latest research on the science of fascination, this book provides a framework for capturing the attention of a distracted world.

The author, Sally Hogshead, is a renowned marketer and expert in the field of fascination, and her insights are backed by extensive case studies and award-winning copywriting experience. The book covers seven core advantages that businesses can leverage to stand out in a crowded marketplace: innovation, passion, power, prestige, mystique, alert, and trust.

By understanding these advantages and how they apply to their brand, businesses can create a compelling message that resonates with their target audience and drives results. The Fascination Advantage includes a free assessment tool called the Brand Fascination Profile, which helps businesses identify their unique strengths and weaknesses in terms of fascination.

This tool is based on Hogshead's latest research and provides valuable insights into how to increase prices, build revenue, attract raving fans, and more. Whether you're a small business owner or a large corporation, this book will give you the tools and strategies you need to succeed in today's fast-paced marketplace.

So why wait? Order your copy of The Fascination Advantage today and start leveraging the power of fascination to take your brand to the next level!