Hooked: How to Build Habit-Forming Products

Hooked: How to Build Habit-Forming Products is a comprehensive guide for anyone looking to create products that people can't put down.

Based on years of research, consulting, and practical experience, Nir Eyal provides actionable steps for building products that generate user habits.

The book offers insights into how successful companies create products that capture widespread attention and engagement, without relying on costly advertising or aggressive messaging. With Hooked, you'll learn how to: • Create user habits that stick • Build products people love • Understand the patterns underlying how technologies hook us The book features fascinating examples from popular apps and websites, such as Twitter, Pinterest, and the Bible App, demonstrating how these companies have used the Hook Model to build successful products.

Whether you're a product manager, designer, marketer, or start-up founder, Hooked is an essential read for anyone looking to create products that drive customer engagement and loyalty.