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American Icon: Alan Mulally and the Fight to Save Ford Motor Company
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American Icon: Alan Mulally and the Fight to Save Ford Motor Company
Ford's Epic Turnaround - The Inside Story of How America's Last Great Industrial Dynasty Survived the Collapse of Detroit.
Don't miss out on this gripping account of how Ford Motor Company, on the brink of bankruptcy, managed to pull off one of the greatest comebacks in business history under the leadership of charismatic CEO Alan Mulally.
This book reveals the untold story of the covert meetings with UAW leaders that led to a game-changing contract and how Bill Ford fought to hold the Ford family together when many were ready to cash in their stock.
Get the inside scoop on how Ford transformed its lackluster product lineup, overcame a dysfunctional culture of infighting, backstabbing, and excuses, and became the most profitable automaker in the world.
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