Polls, Expectations, and Elections: TV News Making in U.S. Presidential Campaigns

Polls, Expectations, and Elections: TV News Making in U.S.

Presidential Campaigns is a groundbreaking book that sheds light on the unspoken yet powerful force that shapes modern American presidential campaigning - expectation setting through television news coverage.

By analyzing transcripts of CBS Evening News broadcasts from 1968-2012, Richard Craig reveals how journalists and commentators use polling data to turn presidential campaigns into a day-to-day series of contests, with candidates portrayed as succeeding or failing each day to meet "expectations" of what the candidate at a given position in the polls should do on the campaign trail.

This comprehensive study will appeal to scholars of media studies, political communication, and journalism, providing valuable insights into the role of television news in shaping public opinion and influencing election outcomes.

Don't miss out on this essential resource for anyone interested in understanding the inner workings of modern presidential campaigns.