Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand

The Covert Cows and Chick-fil-A book is a must-read for anyone interested in learning about the behind-the-scenes story of one of America's most successful brands.

With unwavering dedication to Christian values and an unparalleled commitment to customer experience, Chick-fil-A has built a legacy that continues to inspire and delight millions of customers around the world.

In this book, Steve Robinson, the longtime chief marketing officer for Chick-fil-A, shares his personal insights into the company's evolution and growth, revealing the key traits that have defined its culture and approach.

From the creation of the iconic "Eat Mor Chikin" campaign to the formation of a purpose-driven organization, Robinson provides an unvarnished look at the inner workings of this beloved brand.

With a foreword by Truett Cathy, the founder of Chick-fil-A, and featuring exclusive photos available in the audiobook companion PDF download, Covert Cows and Chick-fil-A is a must-read for anyone interested in learning about the secrets behind this remarkable brand's success.