ISE Global Business Today: Hill,Charles, Hult,G. Tomas M.

Book overview ISBN: 9781260565812 is an International Student Edition of Global Business Today 11th Edition by Charles W.

L.

Hill and G.

Tomas M.

Hult This ISBN 9781260565812 is Textbook only.

It will not come with online access code.

Online Access code (if required by your instructor) sold separately at ISBN 9781259571268 The content of this title on all formats are the same.

The success of the first ten editions of Global Business Today (and its longer, more in-depth textbook option and companion, International Business, now in the 12th edition) was based in part on the incorporation of leading-edge research into the text, the use of up-to-date examples and statistics to illustrate global trends and enterprise strategy, and the discussion of current events within the context of the appropriate theory.

Building on these strengths, our goals for the 11th edition have focused on the following:1.

Incorporate new insights from scholarly research.2.

Make sure the content covers all appropriate issues.3.

Make sure the text is up-to-date with current events, statistics, and examples.4.

Add new and insightful opening and closing cases in most chapters.5.

Incorporate value-added global EDGETM features in every chapter.6.

Connect every chapter to a focus on managerial implications.