Lean B2B: Build Products Businesses Want (Second Edition): Garbugli, Étienne

Lean B2B is a proven playbook for startups and innovators looking to quickly get from idea to product/market fit in the B2B space.

With thousands of successful case studies and testimonials, this book provides a comprehensive roadmap for navigating the complexities of B2B entrepreneurship.

By leveraging the methodology outlined in Lean B2B, founders can create their own processes through patchwork at the cost of trial and error, avoiding unnecessary mistakes and wasted time.

The book covers everything you need to know to get from idea to product/market fit, including how to: * Think through different ideas and company structures to set your venture on the right path * Find early adopters, establish credibility, and convince business stakeholders to work with you * Learn from stakeholders, identify a great opportunity, and create a compelling value proposition Don't let your startup struggle through trial and error - use Lean B2B to shortcut the learning process and achieve product/market fit faster.

With its proven track record of success and comprehensive guidance, Lean B2B is the ultimate resource for any entrepreneur or innovator looking to build a successful B2B business.