Curious: The Desire to Know and Why Your Future Depends On It

A fun yet provocative look at the importance of staying curious in an increasingly indifferent worldEveryone is born curious.

But only some retain the habits of exploring, learning, and discovering as they grow older.

Those who do so tend to be smarter, more creative, and more successful.

But at the very moment when the rewards of curiosity have never been higher, it is misunderstood and undervalued, and increasingly monopolized by the cognitive elite.

A "curiosity divide" is opening up.

In Curious, Ian Leslie makes a passionate case for the cultivation of our "desire to know." Drawing on fascinating research from psychology, economics, education, and business, Leslie looks at what feeds curiosity and what starves it, and finds surprising answers.