Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry
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Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry
BlackBerry, once the leader in smartphone technology, has seen a drastic decline in market share over the past decade.
Losing the Signal tells the story of how this company toppled global giants before succumbing to the ruthlessly competitive forces of Silicon Valley.
Despite its impressive rise and fall, this book provides an entertaining and informative look at the inner workings of BlackBerry and the factors that led to its downfall.
With unprecedented access to key players, senior executives, directors, and competitors, Losing the Signal reveals the remarkable rise of a company that started above a bagel shop in Ontario.
The partnership between visionary engineer Mike Lazaridis and abrasive Harvard Business School grad Jim Balsillie is at the heart of the story, as they engineered a pioneering pocket email device that became the tool of choice for presidents and CEOs.
However, internal feuds and chaotic growth crippled the company as it faced its gravest test: Apple and Google's entry into mobile phones.
This book provides an inside look at one of the most compelling business stories of the new century and is a must-read for anyone interested in the technology industry.
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