The Hard Sell: Crime and Punishment at an Opioid Startup

The Hard Sell is a gripping and informative book that delves into the fascinating story of Insys Therapeutics, a band of entrepreneurial upstarts who made millions selling painkillers until their scheme unraveled.

With the velocity and verve of a Scorsese film, author Patrick Radden Keefe takes readers on a thrilling journey through the highs and lows of the drug industry.

The book provides an inside look at the tactics used by Insys Therapeutics to push their product, including recruiting unstable and unmanageable leaders, deceiving insurance companies, and targeting eccentric doctors receptive to their methods.

However, as the investigation into the company's practices deepens, it becomes clear that something is amiss.

Will Insys Therapeutics be able to weather the storm and maintain their position at the forefront of the painkiller market, or will their scheme ultimately unravel? Find out in this captivating and thought-provoking book.