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- Driving Digital Strategy: A Guide to Reimagining Your Business
Driving Digital Strategy: A Guide to Reimagining Your Business
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Driving Digital Strategy: A Guide to Reimagining Your Business
Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides.
This book by Harvard Business School professor Sunil Gupta offers an actionable framework for transforming your business through digital technologies, covering all aspects of your organization from business model to company culture.
With rich case studies of successful companies like The New York Times and Best Buy, you'll learn how to fundamentally change the core of your business and ensure that your digital strategy touches every aspect of your organization.
Don't just dabble in digital - follow the lead of these pioneering companies and reimagine your business for the digital age.
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