Spreadable Media: Creating Value and Meaning in a Networked Culture (Postmillennial Pop, 15)

Spreadable Media is a rare inside look at today’s ever-changing media landscape.

The days of corporate control over media content and its distribution have been replaced by the age of what the digital media industries have called “user-generated content.” Spreadable Media maps these fundamental changes, and gives readers a comprehensive look into the rise of participatory culture, from internet memes to presidential tweets.